{"id":7,"date":"2019-09-26T00:44:04","date_gmt":"2019-09-26T00:44:04","guid":{"rendered":"http:\/\/magnetprgroup.com\/?page_id=7"},"modified":"2022-08-31T22:55:46","modified_gmt":"2022-08-31T22:55:46","slug":"home","status":"publish","type":"page","link":"https:\/\/magnetprgroup.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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What attracts clients to Magnet PR Group?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Magnet PR Group is a virtual team of senior-level public relations professionals led by Carolyn Fromm, a 29-year technology PR veteran. Magnet PR Group serves technology clients who increasingly need to do more with less, and who want to work with seasoned pros at budget levels the traditional agency model simply can\u2019t accommodate. From fast-moving start-ups to Fortune 500 firms, whether in growth, diversification or turn-around mode, our clients get smart, targeted programs along with quick, nimble execution and big-agency talent \u2014 without the big-agency prices. We blend our collective skills and expertise to offer a full range of PR and communications services, all supported by a campaign mentality that starts with sound business strategy and ends with solid results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What attracts talent to Magnet PR Group?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our team has worked on successful campaigns in various professional relationships together over the past decade.\u00a0 We\u2019ve chosen each other because we know we can count on each other.\u00a0 We have a proven track record that encompasses both mutual successes and independent achievements.\u00a0 Each team member brings unique capabilities and perspectives, underscored by our shared commitment to executional excellence.\u00a0 No team member has fewer than 10 years of PR industry experience, spanning a broad range of technology products and markets from semiconductors and storage to networking and telecommunications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Firm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Magnet PR Group was formed by Carolyn Fromm in January 2009 as a virtual public relations agency specializing in technology products, markets and services.\u00a0 Our team members collaborate seamlessly on a campaign-by-campaign basis, when and where our clients need them.\u00a0 Clients pay for talent, programs and results, rather than infrastructure, overhead and administration.\u00a0<\/p>

\u00a0Every client engagement begins with a comprehensive plan including business-focused objectives, smart strategies, tangible deliverables and measureable expectations.\u00a0 We pull together the best team for the battle, based on market knowledge, media relationships and other criteria.\u00a0 We execute against the plan, monitor media dynamics, report on progress, and recommend course corrections as necessary.\u00a0<\/p>

\u00a0Perhaps most importantly, we balance the long-term requirements of successful PR campaigns against the short-term demands of careful budget control, helping clients maximize their investments in sustainable market awareness and on-message visibility.\u00a0 We strive for the kinds of momentum-building results that make a lasting difference for companies at all stages in the business and product marketing lifecycle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Programs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Successful public relations programs are like a multi-stage rocket launches, and Magnet PR Group develops and executes comprehensive campaigns for each phase in the process. Each campaign is outlined in detail, executed against a well-understood and pre-approved budget, and carefully monitored so that we meet agreed-upon objectives and can course-correct as necessary.<\/p>

Product Liftoff \u2013\u00a0<\/strong>Establishing a Leadership Foundation<\/strong><\/em><\/p>

Product launches are defining moments for any company, and Magnet PR Group works hard to ensure that they not only generate immediate visibility but also lay the supporting foundation for broader, longer-term business initiatives. It starts with a solid analysis of competitive activities and industry predispositions, and includes the development of an appealing story with easy-to-understand customer benefits and market implications. We know what the trade journals need, and when and where they need it, in order for you to generate the optimum coverage. We also understand what the business press needs to frame your story in a meaningful context for a broader audience. And we know how to execute the campaign so that it paves the way for follow-on corporate initiatives and associated media opportunities.<\/em><\/p>

Acceleration \u2013\u00a0<\/strong>Building Market Momentum<\/strong><\/em><\/p>

Visibility can be an empty achievement without the afterburner of continuing market momentum. We convert product-launch energy into sustainable, on-message market visibility and corporate credibility. There are many methods for achieving this, including a steady drumbeat of carefully-timed, thematically-consistent follow-on announcements, along with leadership coverage in industry editorial, plus customer success story placements, market\/technology primers and tutorials, and industry awards recognition. Journalists receive an avalanche of pitches each day; we help you craft a newsworthy market position and story, and determine how and where to tell your story so that you simultaneously fulfill the media\u2019s content needs while achieving your business objectives. Our goal is for your story to be just what journalists need to write the most complete and compelling articles possible.<\/em><\/p>

Maintaining Orbit \u2013\u00a0<\/strong>Influencing Market Dialog, Generating Audience Preference and Tracking Progress<\/strong><\/em><\/p>

Once a Client rises above the industry noise, it takes a consistent program to stay there. This include executive visibility and market thought-leadership programs, including speaking appearances at relevant industry venues, and the articulation of compelling, visionary executive insights \u2014 whether through bylined contributed articles, strategic trade and business media interviews, or a blog, podcast or other social media content. Other ammunition includes special events, guerilla marketing campaigns, partnership programs and cooperative industry initiatives, to name a few. Each program is custom-designed for the situation. And because a solid orbit can only be sustained through accurate tracking, we carefully monitor media coverage dynamics, report on progress, and adjust the program as necessary.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Endorsements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cCarolyn Fromm has that rare ability in the technology PR world to appreciate big-picture business dynamics and the underlying technology while flawlessly attending to the smallest of details. She played a pivotal role in Rockwell\u2019s spin-off of its Conexant semiconductor business, as well as the subsequent spin-offs of Mindspeed, Skyworks, Jazz Semiconductor, and Pictos.\u00a0 Her strategic and tactical support were indispensable across a wide range of programs, whether it was planning and developing our stories, managing challenging issues, executing a variety of key, high-profile product launches, speaker placements and speech content development for me and my senior team, or securing high-profile print and broadcast media placements in support of major corporate and financial announcements.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Dwight Decker<\/div>\n \tRetired Chairman and CEO of Conexant Systems; non-executive Chairman of the Board, Mindspeed Technologies; former chairman of the board of Skyworks Solutions, Inc.; director of Newport Media, Inc., BCD Semiconductor Manufacturing Limited and Pacific Mutual Holding Company; and a director or member of numerous professional and civic organizations.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cSmart, effective public relations is critical for a start-up firm in an emerging market, and Carolyn Fromm has provided just that for Newport Media. She and her team helped to position us in our top targeted publications as key thought leaders in this rapidly evolving market, and one of the companies best aligned for success.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Mohy Abdelgany<\/div>\n \tPresident and CEO, Newport Media Inc.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cCarolyn and her teams have played pivotal roles for me in several important marketing campaigns over the years. She has a great ability to size up the business challenge, offer key insights, develop the ideal PR campaign, anticipate and avoid roadblocks, and deliver game-changing results on multiple fronts.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Tom Clarkson<\/div>\n \tDirector, New Venture Incubator, and adjunct professor, Wake Forest University MBA Program<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cIn the past 20-plus years, I have never found another PR professional who can understand technology while putting it into an understandable context for the customer better than Carolyn Fromm. Her strategic insights and flawless program execution have been indispensable in a number of PR situations, from boosting media awareness and excitement for both new and mature technologies at major events and tradeshows, to creating leadership visibility for a supplier of delivery solutions for cable, satellite and terrestrial television networks.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Andrea LaVorgna<\/div>\n \tDirector of marketing, AIRSIS<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cCarolyn provides best-in-class public relations service to my companies and to me. She is expert in her field and has surrounded herself with other creative and effective professionals. I have hired Carolyn and her team multiple times with different companies and never been disappointed. I look forward to the opportunity to work with her again.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Harold A. Blomquist<\/div>\n \tFormer CEO at Morpho Technologies and Simtek<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cCarolyn became a key member of the Brooktree marketing team over the course of five years of service as our agency account lead.\u00a0 She was an \u2018outsider\u2019 only in the sense that she didn\u2019t carry a Brooktree business card; otherwise, she was an integral part of planning and execution for every major marketing and corporate initiative and helped to significantly boost our visibility during our highest-growth years, leading up to our $275 million acquisition by Rockwell Semiconductor Systems, now Conexant.\u00a0 Whether it was positioning and communicating a critical product launch, company acquisition, or assisting with other key communications content and writing our annual report, Carolyn offered a powerful combination of sound strategic counsel and rock-solid tactical execution.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Jim Bixby<\/div>\n \tFormer CEO\/Chairman, Brooktree Corporation<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cCarolyn ran our PR account when she was at Weber Shandwick. Carolyn\u2019s market area is integrated circuits and she has an expert grasp of IC technology, customers and competitors in this space, as well as message positioning to get tech editors\u2019 and readers\u2019 attention. She provided quick and correct editing of our releases and white paper pieces, and kept us on task to maintain consistent and clear messaging.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Grant Hulse<\/div>\n \tVice president of worldwide marketing, Simtek (now Cypress)<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cI developed a great appreciation of Carolyn\u2019s creativity, adaptability, and wide range of skills while working together over a period of several years on a high-growth, multi-hundred million dollar semiconductor business unit. The needs of our business varied dramatically over time, and Carolyn was always effective in planning, modifying and executing PR programs that kept pace with a rapidly evolving market. Article placements, category creation programs, analyst outreach, press releases, and product launches were always spot-on, generating consistent on-message coverage in the business and technical press. Carolyn\u2019s steady contributions were a key factor in the success of this venture.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Dean Grumlose<\/div>\n \tIndustry marketing executive, former division director of multiservice access products for Conexant\u2019s Network Access Division<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cWorking with Carolyn Fromm is like having an instant solution to almost any business challenge. She is quick to learn your business and to understand the business and communications challenges facing the organization. Carolyn is thorough and willing to do the work to fully understand the complexities of any business she is working with. Carolyn approaches all aspects of your organization with a dedication to maximizing solutions and results. It is an absolute joy to work with Carolyn. She is very adept at understanding the complexities of working with multi-faceted teams and can provide recommendations that meet multiple needs. Her business acumen is extraordinary. I am privileged to have worked with Carolyn.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Carrie Strader<\/div>\n \tIndustry marketing communications executive, former strategic communications planning manager, Micron Technology, Inc.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cI first worked with Carolyn when I joined Conexant Systems where she was vice president of the agency of record. Everyone from the chairman on down through the marketing ranks told me how good she was and I found that to be the case. So much so that I hired her to represent the spin-off of Mindspeed as well which we took public. Carolyn offers a rare combination of strategic smarts and planning with the excellent writing and media relations skills to roll up her sleeves and get the job done. I would highly recommend her.\u201d.<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Tom Stites<\/div>\n \tFormer senior vice president, communications, at Mindspeed Technologies and Conexant.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cCarolyn is an expert in the area of public relations and communications for high tech companies like ours. I have always been impressed with her knowledge of the industry and her ability to evaluate our needs, provide several recommend options and execute the right one in a most timely and professional manner.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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James Kamke<\/div>\n \tVice president, marketing and sales, Newport Media Inc.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cCarolyn managed our external communications for Brooktree Corp. She brought a professional aspect to our business that helped expand our market coverage. Her friendly disposition and sense of humor made working with her and her team easy, and her insight into business and media made our communications program effective.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Russ Christensen<\/div>\n \tFormer manager, multimedia systems, Brooktree Corp.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cWhile I was vice president of marketing at Picolight, I worked with Carolyn and her team for Picolight\u2019s public relations needs from 2004 to 2007. This was a critical time for Picolight as the company went through a turnaround and growth phase, ultimately getting acquired by JDSU for $125M in 2007. Since Carolyn had been supporting Picolight\u2019s public relations needs since 2001, she had historical perspective on Picolight, its products, and the market segment we served. As we started to reposition the company, she developed a clear understanding of our new positioning, market strategy, and branding objectives in no time. Carolyn and her team did a great job helping us raise visibility for Picolight\u2019s new positioning and cement Picolight as a clear market leader in the short-reach optical transceiver market from its turnaround phase in 2004 to its growth phase in 2007. It was a pleasure to work with Carolyn and her team.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Vidya Sharma<\/div>\n \tFormer vice president of marketing and business development, Picolight Inc.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cI\u2019ve known and worked with Carolyn in various roles for over 12 years and always found her very easy, pleasant and professional to deal with on a variety of PR tasks and product launches in the semiconductor space.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Andy Mills<\/div>\n \tSenior industry marketing executive; former president and CEO, NetCell Corp.; former director, LAN Products, Rockwell Semiconductor Systems<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cCarolyn was instrumental in the successful market launch of Picolight, enabling the company to sustain visibility over time with key industry analysts and media representatives through her connections and capability to tell the story. I would recommend her highly, and look forward to working with her again.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Lynn Watson<\/div>\n \tFormer director, marketing communications, Picolight Inc.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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\u201cI used Carolyn for public relations services while I was vice president of marketing at Metalink.\u00a0 She and her team generated outstanding results for us, during a critical period when we were launching an important new technology and product line for the digital home entertainment space.\u00a0 She developed a program carefully scaled to our tight budget constraints, and she and her team achieved all of the targeted results, and more, while earning us a disproportionate share of media coverage as compared to much larger competitors.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Barry Volinskey<\/div>\n \tFormer vice president of marketing, Metalink Broadband<\/span>\n <\/div>\n <\/div>\n\t\t\t\t
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We needed a smart, savvy PR team to assist in establishing Coradiant as leader in the Web application management field. Carolyn and her colleagues brought us a combination of pragmatic strategy, useful media introductions, a great-gut check on our messages, and a stream of coverage in our targeted publications including Computerworld, Network World, Information Week, STORES and Internet Retailer, among others. We also gained back-to-back \u201cBest of Interop\u201d awards. Carolyn managed a team that really helped take us to the next level of market awareness and prepared us for phenomenal growth.\u201d<\/em><\/p><\/blockquote> \n\t\t\t\t\t\t

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Tony Tissot<\/div>\n \tDirector of marketing, Coradiant Inc.<\/span>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Pros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Carolyn Fromm<\/div>\n\t\t\t\t\t\t\t\t
Principal<\/div>\n\t\t\t\t\t\t\t\t